Cashplus Bank
Cashplus was a British fintech company providing prepaid credit cards to those with minimal or poor credit ratings, offering add-on services designed to establish and improve those credit ratings. It is now a fully fledged bank serving individuals, freelancers and SMEs across the UK.
Copywriter
When I joined Cashplus, it was at the start of a long road towards becoming a fully fledged bank. I was tasked with rewriting its entire communications framework to bring them up to regulatory standard – a core component in achieving its banking licence.
I worked with the marketing and communications team to define, structure and write all service and marketing emails, from account opening to service applications, newsletters and partner comms. I’ve also written several web pages and articles for the community blog.
Email communications
Web copy
Blog articles